TY  - BOOK
AU  - Preston,Chris
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
SN  - 9788126557622
U1  - 658.456 
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Special events
KW  - Marketing
N1  - Cover; Title Page; Foreword --
Liz Bigham; Series Editor Foreword --
Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources
ER  -