Sitkin, Alan <br/><br/>
International business: challenges and choices / 
Alan Sitkin, Nick Bowen 
 - 2nd ed. 
 - New Delhi:  OUP,  2010. 
 - xix, 433 p.  PB 
<br/><br/>1. Introduction<br/>2. key players<br/>3. Cultural perspectives<br/>4. International strategy<br/>5. International functions<br/> 
<br/><br/><label>ISBN: </label>9780198713517 
<br/><br/><label>Dewey Class. No.: </label>338.88  / SIT/I