Marketing /
Michael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit
- 14th ed.
- New Delhi: Mc graw Hill, 2015.
- xxvi, 880 p. PB
1. The nature and scope of marketing 2. Identifying and selecting markets 3. Product 4. Price 5.Distribution 6.Promotion 7. Management the marketing effort