TY  - BOOK
AU  - Beri, G.C.
TI  - Marketing research
SN  - 9780070620223
U1  - 381.072 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing research
N1  - Introduction  3

Marketing Research  4		

When Marketing Research is Unnecessary	5

Scope of Marketing Research	  5		
	
Limitations of Marketing Research	7		
	
Threats to Marketing Research   8		
	
Marketing Information System	  9 

Marketing Decision Support System   II		
	
Status of Marketing Research Industry in India  12	

	

2.Marketing Research Management	17

Importance of Research Management	18

Qualities of a Marketing Research Manager	18 

Organising Marketing Research Function	19 

Evaluation and Control of Marketing Research 	24

Marketing Research and Marketing Management	26

ER  -