TY  - GEN
AU  - Broom, Glen M.
TI  - Cutlip  and Center`s effective public relations
SN  - 9780273768395
U1  - 659.2 
PY  - 2013///
CY  - Noida
PB  - Pearson
KW  - 	 Public relations. Public relations -- Textbooks
N1  - Part I. Concept, Practitioners, Context, and Origins : --
1. Introduction to Contemporary Public Relations --
2. Practitioners of Public Relations --
3. Organizational Settings --
4. Historical Origins and Evolution --
Part II. Foundations : --
5. Professionalism and Ethics --
6. Legal Considerations --
7. Theory: Adjustment and Adaptation --
8. Theory: Communication and Public Opinion --
9. Internal Relations and Employee Communication --
10. External Media and Media Relations --
Part III. Management Process : --
11. Step One: Defining Public Relations Problems --
13. Step Three: Taking Action and Communicating --
14. Step Four: Evaluating the Program --
Part IV. The Practice : --
15. Business and Industry --
16. Government and Politics --
17. Military Public Affairs --
18. Nonprofits and NGOs --
19. Health Care --
20. Education --
21. Associations and Unions
ER  -