TY  - BOOK
AU  - Thussu,Daya Kishan
AU  - Daya Kishan Thussu.
TI  - Communicating India's soft power: Buddha to Bollywood 
SN  - 9789351508168 (PB)
U1  - 302.230954 
PY  - 2016///
CY  - Los Angeles
PB  - Sage
KW  - Communication and culture
KW  - India
KW  - International relations and culture
KW  - Communication, International
KW  - Mass media policy
KW  - National characteristics, East Indian
KW  - Foreign relations
N1  - Originally published: New York, NY :  Palgrave Macmillan, 2013; Includes bibliographical references (pages 203-225) and index; De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership
ER  -