Introduction to communication studies/
John Fiske
- New York: Routledge, 2011.
- li, 195 p. HB
1. Communication theory -- 2. Other models -- 3. Communication, meaning, and signs -- 4. Codes -- 5. Signification -- 6. Semiotic methods and applications -- 7. Structuralist theory and applications -- 8. Empirical methods -- 9. Ideology and meanings.