TY  - BOOK
AU  - Naval Bajpai
TI  - Marketing Research
SN  - 9789332544673
PB  - Pearson
N1  - I Introduction to Marketing Research

II Research Design Formulation

III Sources and Collection of Data

IV Descriptive Statistics and Data Analysis

 V Result Presentation

VI Applications of Marketing Research

UR  - http://lib.myilibrary.com?id=829237
ER  -