TY  - BOOK
AU  - Rao
TI  - Services Marketing
SN  - 9789332511552
PB  - Pearson
N1  - Part 1 Basic concept: The Service Value Chain
Part 2 Primary value processes: Managinginteractions and relationships
Part 3 Secondary value processes: Creating service value
Part 4 Secondary value processes: Managing service resources for value
Part 5 The external and internal environment of value-oriented services marketing


UR  - http://lib.myilibrary.com?id=60106
ER  -