TY - BOOK AU - Evans TI - Social Media Marketing: Strategies for Engaging in Facebook, Twitter and Other Social Media SN - 9788131754689 PB - Pearson N1 - Part I: The Basics of Social Media Part II: It’s About Conversation Part III: Social Media from the Inside Out Part IV: It’s Not About You Part V: How Social Media Fits into the Online Marketing Picture UR - http://lib.myilibrary.com?id=285219 ER -