TY  - BOOK
AU  - Kotler, Philip;Armstrong, Gary
TI  - Principles of Marketing, Global Edition
SN  - 9781292092492
PB  - Pearson
N1  - Part 1: Defining Marketing and the Marketing Process
Part 2: Understanding the Marketplace and Customer Value
Part 3: Designing a Customer Value-Driven Strategy and Mix
Part 4: Extending Marketing


UR  - http://lib.myilibrary.com?id=897117
ER  -