Kotler, Philip;Armstrong, Gary <br/><br/>
Principles of Marketing, Global Edition/ 

 -  Pearson, 
<br/><br/>Part 1: Defining Marketing and the Marketing Process<br/>Part 2: Understanding the Marketplace and Customer Value<br/>Part 3: Designing a Customer Value-Driven Strategy and Mix<br/>Part 4: Extending Marketing<br/><br/> 
<br/><br/><label>ISBN: </label>9781292092492