TY  - BOOK
AU  - Wilson
TI  - Marketing Research + CD
SN  - 9781405898881
PB  - Pearson
N1  - The role of marketing research and customer information in decision making
The marketing research process
Secondary data and customer databases
Collecting observation data and monitoring online user-generated content
Collecting and analysing qualitative data
Collecting quantitative data
Designing questionnaires
Sampling methods
Analysing quantitative data
Presenting the research results
Marketing research in action: case histories
Current issues in marketing research
Appendix 1 Statistical tables
Appendix 2 Snap Getting Started Guide


UR  - http://lib.myilibrary.com?id=462970
ER  -