TY  - BOOK
AU  - Levens
TI  - Marketing: Pearson New International Edition : Defined, Explained, Applied
SN  - 9781292054124
PB  - Pearson
N1  - 1. The Meaning of Marketing
2. The Market in Marketing
3. Planning and Marketing in an Organization
4. A Broader Perspective on Marketing
5. Global Marketing
6. Value for Customers
7. A Perspective on Consumer Behavior
8. Consumer Insight
9. The Brand
10. Segmenting, Targeting, and Positioning
11. The Marketing Plan
12. Product and Service Strategies
13. Pricing Strategies
14. Supply Chain and Distribution Strategies
15. Retailing and Wholesaling Strategies
16. Advertising and Sales Promotion Strategies
17. Personal Selling and Direct Marketing Strategies
18. The Communications Mix
19. The Marketing Mix



UR  - http://lib.myilibrary.com?id=543426
ER  -