TY  - BOOK
AU  - Keegan
TI  - Global Marketing Management: International Edition
SN  - 9780273775706
PB  - Pearson
N1  - Part I: Introduction and Overview
Part II: The Global Marketing Environment
Part III: Analyzing And Targeting Global Market Opportunities
Part IV: Global Marketing Strategy
Part V: Creating Global Marketing Programs
Part VI: Managing the Global Marketing Program


UR  - http://lib.myilibrary.com?id=531204
ER  -