Keegan <br/><br/>
Global Marketing Management: International Edition/ 

 -  Pearson, 
<br/><br/>Part I: Introduction and Overview<br/>Part II: The Global Marketing Environment<br/>Part III: Analyzing And Targeting Global Market Opportunities<br/>Part IV: Global Marketing Strategy<br/>Part V: Creating Global Marketing Programs<br/>Part VI: Managing the Global Marketing Program<br/><br/> 
<br/><br/><label>ISBN: </label>9780273775706