TY  - BOOK
AU  - Jackson, Nigel
TI  - Promoting and Marketing Events
SN  - 9780203583166
PY  - 2013///
N1  - Chapter  1|13 pages
Introduction – what is event marketing and public relations?
 
Chapter  2|21 pages
Communication and persuasion within events

Chapter  3|21 pages
Marketing your event
 
Chapter  4|21 pages
The importance of a marketing strategy

Chapter  5|18 pages
The event marketing mix

Chapter  6|20 pages
Understanding the consumers of your event

Chapter  7|21 pages
Building your reputation – the use of public relations

Chapter  8|20 pages
Gaining visibility – marketing public relations (MPR)

Chapter  9|21 pages
Using media relations

Chapter  10|21 pages
Corporate public relations – building your reputation

Chapter  11|21 pages
Promoting your event online

Chapter  12|14 pages
Conclusion

UR  - http://www.tandfebooks.com/isbn/9780203583166
ER  -