Jackson, Nigel <br/><br/>
Promoting and Marketing Events/ 

 -  2013. 
<br/><br/>Chapter  1|13 pages<br/>Introduction – what is event marketing and public relations?<br/> <br/>Chapter  2|21 pages<br/>Communication and persuasion within events<br/><br/>Chapter  3|21 pages<br/>Marketing your event<br/> <br/>Chapter  4|21 pages<br/>The importance of a marketing strategy<br/><br/>Chapter  5|18 pages<br/>The event marketing mix<br/><br/>Chapter  6|20 pages<br/>Understanding the consumers of your event<br/><br/>Chapter  7|21 pages<br/>Building your reputation – the use of public relations<br/><br/>Chapter  8|20 pages<br/>Gaining visibility – marketing public relations (MPR)<br/><br/>Chapter  9|21 pages<br/>Using media relations<br/><br/>Chapter  10|21 pages<br/>Corporate public relations – building your reputation<br/><br/>Chapter  11|21 pages<br/>Promoting your event online<br/><br/>Chapter  12|14 pages<br/>Conclusion<br/> 
<br/><br/><label>ISBN: </label>9780203583166