Marketing in the Tourism Industry (RLE Tourism)/
- London: Routledge, 2013.
1. HOW TOURISTS CHOOSE THEIR HOLIDAYS: AN ANALYTICAL FRAMEWORK 1 Brian Goodall The Holiday Habit 1 The Holiday Selection Process 2 Motivations 2 Images 3 Choice of Resort 5 The search process 7 Evaluation of alternatives 8 Holiday Selection as an Analytical Framework 10 2. CHANGING PATTERNS AND STRUCTURE OF EUROPEAN TOURISM 18 Brian Goodall Patterns of European Tourism 19 Origins and destinations 20 Holiday tourism 23 Structure of the European Tourism Industry 26 The tour operator 27 The travel agent 29 The accommodation sector 31 Structure and patterns 32 Prospect 33 Future holiday-makers 33 The tourism industry 34 Perspective 36 Downloaded by [Sikkim University] at 03:42 02 June 2017 3. THE DEVELOPMENT OF TOURISM IN THE LEAST DEVELOPED COUNTRIES 39 Erlet Cater Tourism Potential 41 Physical resources for tourism 41 Economic conditions for tourism development 46 Socio-cultural resources 49 Tourism Impact 53 The physical impact of tourism 56 The economic impacts of tourism 58 The social impacts of tourism 60 Conclusion 61 4. THE ROLE OF TRAVEL AGENT AND TOUR OPERATOR 67 Maurice Buck Setting the scene 67 The role of the travel agent 68 Pre-sales service 69 The sales situation 69 After-sales service 70 Changing structure and practices 71 The Agent and the Tour Operator 73 5. THE ROLE OF THE TOURIST BOARD 75 Stan Bowes Tourist Boards in the United Kingdom .... 75 The English Tourist Board 76 The Regional Tourist Boards in England 76 Differing roles of tourist boards 78 Government Guidelines 80 Future Outlook for Tourist Boards 81 Marketing Strategies 83 Conclusion 87 6. PLANNING OF TOURIST ROUTES: THE GREEN COAST ROAD IN THE NORTHERN NETHERLANDS 89 Jan R. Bergsma Context 89 Tourist Routes 90 The Green Coast Road 91 Planning objectives and problems 91 The research phases 93 The optimal route 96 Concluding remarks 98 Downloaded by [Sikkim University] at 03:42 02 June 2017 7. RECREATIONAL DEVELOPMENTS IN GRAVEL WORKINGS: THE LIMBURG EXPERIENCE 101 Henk Voogd Introduction 101 The Historical and Geographical Background 102 Wet Restoration: Making a Virtue of Necessity 105 Aspects of Recreation Planning and Policy 106 Concluding Remarks 109 8. THE ECONOMIC EFFECTS ON DESTINATION AREAS OF FOREIGN INVOLVEMENT IN THE TOURISM INDUSTRY: A SPANISH APPLICATION 111 Thea Sinclair and Charles Sutcliffe The Balance of Payments 111 The Distribution of Public and Private Revenue 117 The Value of Expenditure on Tourism and Associated Multiplier Effects in the Destination Area 120 Techniques of Production and the Level of Employment 124 The Degree of Control which the Host Area exercises over the Development of the Tourism Industry and Destination Area 126 Conclusion 129 9. THE IMAGE OF DESTINATION REGIONS: THEORETICAL AND EMPIRICAL ASPECTS 133 Michael J. Stabler Introduction 133 Image and its relevance to Tourism 134 Image in the context of Economic Theory . 136 Demand 136 Supply 143 Observations on both demand and supply and image 146 Empirical Implications 146 The Languedoc-Roussillon Study 147 The area 147 The fieldwork 148 The results 150 The visitor survey 150 The image study 154 Downloaded by [Sikkim University] at 03:42 02 June 2017 Some general observations 155 Theory and the Languedoc-Roussillon Study 157 Future Research Developments 158 Modelling 158 Empirical considerations 159 10. MARKETING THE HISTORIC CITY FOR TOURISM 162 Gregory Ashworth Introduction 162 Conflicts and Contradictions 164 Institutional 164 Goals 165 Locations 168 Physical and environmental damage 169 Conflict Resolution through the Intervention of Intermediaries 170 The Broader Context 173 11 . DEVELOPMENTS IN THE PROMOTION OF MAJOR SEASIDE RESORTS: HOW TO EFFECT A TRANSITION BY REALLY MAKING AN EFFORT 176 Bryan J.H. Brown Promotion and the Beginning 176 New Images for Old: Why the Need for Change? 179 The Tor bay example 181 Defence of the Realm project 183 Large Industry - Small Businesses 184 12. TOURISM DEVELOPMENT PLANNING IN LANGUEDOC: LE MISSION IMPOSSIBLE? 187 Gregory Ashworth and Michael J. Stabler Introduction 187 The regional context 188 The Mission 189 Assessment of Regional Development 191 Regional development in general 191 Tourism development 1 92 Results 192 Assessment of Resort Development 193 Conclusions 196 Downloaded by [Sikkim University] at 03:42 02 June 2017 13. CHANGING TOURISM REQUIRES A DIFFERENT MANAGEMENT APPROACH 198 Martinus J. Kosters Status quo 199 ‘Do-it-yourself1 199 Unity in Diversity 201 Missing policies 202 Management 203 Creative management 205 Marketing 207 Stength-weakness analysis 209 The tourism organisation as a 209 wholesaler? 209 Changing Organisations 211 14. TOURIST IMAGES: MARKETING CONSIDERATIONS 213 Gregory Ashworth and Brian Goodall Competition in the Tourism Industry 213 Images and Marketing 216 The Marketing Dimension 218 Marketing activity in the tourism industry 219 Image Projection 221 Image Transmission 223 Marketing strategies 227 Image Reception 228 Consequences of Demand-Supply Image Mismatch 231 The Way Forward 233