Witt, Stephen Brooke, Michael Buckley, Peter

The Management of International Tourism (RLE Tourism)/ - 2013.

1 The environment of international tourism 1
2 The international tourism industry 23
3 Tourism demand 35
4 Methods of operation 61
5 The international marketing of tourism 80
6 Finance and control 103
7 Organization and staffing 129
8 Research and innovation 146
9 Corporate strategies for international tourism 167
10 International tourism: the future 185
References 198


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