TY - BOOK AU - Schultz, Brad TI - Sports media: Reporting, Producing and plannning SN - 9781138902831 U1 - 070.449796 PY - 2015/// CY - New York PB - Focal N1 - Introduction Evolution Storytelling Video and Visuals Interviewing and Sound Writing and Reporting Anchoring and Play-by-Play Radio Public and Media Relations Ethics Gender and Race Employment ER -