Behavioural economics and business ethics/ 
Rajko, Alexander 
 - London:  Routledge,  2013. 
 - 213 p. 
<br/><br/>1  Introduction, motivation and methodology<br/>1.1 Pluralist methodology': ethics and beha\>iowal economics<br/>1.2 Research hypotheses and book outline<br/>2  Economic ethics, business ethics and behavioural economics<br/>2.1 Virtue ethics, utilitarianism and the social contract<br/>2.2 Economics, economic ethics and business ethics<br/>2.3 Game theoiy and ethics<br/>2.4 Behavioural economics and ethics<br/>3  Cooperation in economic ethics<br/>3.1 Cooperation in game theoiy and ethics<br/>3.2 Coordination games and motivational grounds for<br/>cooperation<br/>3.3 Game theoretic extensions for order ethics<br/>4  Rationality in economic ethics<br/>4.1 Instrumental rationality in ethics andfull rationality in<br/>economics<br/>4.2 Bounded rationality in behavioural economics<br/>4.3 Rationality conceptions in order ethics<br/>5  Fairness in economic ethics<br/>5.1 Distributivejustice and social contract basing normative<br/>fairness<br/>5.2 A behavioural perspective on economic outcome fairness<br/>5.3 A behavioural perspective on proceduralfairness<br/>5.4 Behavioural fairness impacts on order ethics<br/>6  Business ethics based on virtues and behavioural economics<br/>6.1 Virtue ethics in business ethics<br/>6.2 Analysis of moral virtues<br/>6.3 Modern virtues of business ethics based on beha\'ioural<br/>economics<br/>7  Implementing economic ethics and business ethics<br/>7.1 A frameworkfor implementing economic ethics and business<br/>ethics<br/>7.2 Implementing economic ethics on the basis of behavioural<br/>economics<br/>7.3 Implementing business ethics on the basis of behavioural<br/>economics 
<br/><br/><label>ISBN: </label>9780415745932 
<br/><br/><label>Dewey Class. No.: </label>174  / RAJ/B