Marketing communications management: Analysis, planning, implementation/ 
Copley, Paul 
 - 2nd ed. 
 - Los Angeles:  SAGE,  2014. 
 - 464 p. 
<br/><br/><label>ISBN: </label>0857027875 
<br/><br/><label>Dewey Class. No.: </label>658.802  / COP/M