TY  - BOOK
AU  - Mentzer,John T
AU  - Mentzer,John T
AU  - Moon,Mark A
TI  - Sales forecasting management: a demand management approach
SN  - 8178295059
U1  - 658.818 
PY  - 2009///
CY  - New Delhi
PB  - Response Book
KW  - Marketing research--Management	
KW  - Marketing--Management	
KW  - Marketing research	
N1  - Sales forecasting performance measurement 

Time series forecasting techniques 

Regression analysis 

Qualitative sales forecasting 

Sales forecasting systems
ER  -