TY  - BOOK
AU  - East,Robert
TI  - Consumer behaviour: application in marketing
SN  - 9788132103158
U1  - 658.8342 
PY  - 2009///
CY  - Los Angeles
PB  - Sage
KW  - Consumer behavior	
KW  - Consumer behavior--Social aspects	
N1  - PART 1 - INTRODUCTIONChapter

 1: Ideas and Explanations in Consumer Research

PART 2 - CONSUMPTION PATTERNSChapter 

2: Customer LoyaltyChapter 

3: Brand Knowledge, Brand Equity and Brand ExtensionChapter 

4: Stationary MarketsChapter

 5: Market DynamicsChapter 

6: Consumer Group DifferencesPART 

3 - EXPLAINING DECISION-MAKINGChapter

 7: Predicting and Explaining BehaviourChapter 

8: Information Processing and Decision-MakingChapter 

9: Consumer Satisfaction and Quality

PART 4 - MARKET RESPONSEChapter 

10: Consumer Response to Price and Sales PromotionsChapter 

11: The Retail Context

Chapter 12: Word-of-Mouth Influence

Chapter 13: The Response to Advertising
ER  -