East,Robert
Consumer behaviour: application in marketing/
- Los Angeles: Sage, 2009.
- 334 p. : ill
PART 1 - INTRODUCTIONChapter
1: Ideas and Explanations in Consumer Research
PART 2 - CONSUMPTION PATTERNSChapter
2: Customer LoyaltyChapter
3: Brand Knowledge, Brand Equity and Brand ExtensionChapter
4: Stationary MarketsChapter
5: Market DynamicsChapter
6: Consumer Group DifferencesPART
3 - EXPLAINING DECISION-MAKINGChapter
7: Predicting and Explaining BehaviourChapter
8: Information Processing and Decision-MakingChapter
9: Consumer Satisfaction and Quality
PART 4 - MARKET RESPONSEChapter
10: Consumer Response to Price and Sales PromotionsChapter
11: The Retail Context
Chapter 12: Word-of-Mouth Influence
Chapter 13: The Response to Advertising
9788132103158
Consumer behavior
Consumer behavior
Consumer behavior--Social aspects
658.8342 / EAS/C