TY  - BOOK
AU  - Venugopal,pingali
TI  - Marketing management: a decision -making approach
U1  - 658.8 
PY  - 2010///
CY  - Los Angeles
PB  - Sage
KW  - Marketing--Management	
N1  - Introduction 

Understanding the basics 

Needs, wants and need hierarchy 

Marketing product 

Understanding the market 

Marketing environment 

SWOT analysis 

Purchase process 

Competitive advantage : building entry barriers 

The decision-making 

Segmenting and targeting 

Positioning 

Marketing planning process
ER  -