TY  - BOOK
AU  - Sargeant,Adrian
AU  - Sargeant,Adrian
AU  - Jay,Elaine 
TI  - Fundraising Management : analysis, planning and practice
SN  - 9780415831581
U1  - 658.15224 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Fund raising--Management	
N1  - 1 The history and development of fundraising practice 

2 Fundraising planning : the fundraising audit 

3 Marketing research for fundraising 

4 Understanding giving 

5 Strategic planning : the fundraising plan 

6 Fundraising reporting 

7 Donor recruitment 

8 Donor development 

9 Major gift fundraising 

10 Legacies and in memoriam giving 

11 Community fundraising 

12 Corporate fundraising 

13 Trust and foundation fundraising 

14 Digital communications 

15 Fundraising in social media 

16 Managing fundraising teams 

17 Fundraising team dynamics 

18 Leading fundraising teams 

19 Legal and ethical aspects of fundraising management
ER  -