TY  - BOOK
AU  - Mathur, Nita, ed.
TI  - Consumer culture, modernity and identity
SN  - 9788132111276
U1  - 306.3 
PY  - 2014///
CY  - New Delhi
PB  - Sage
KW  - Social stratification	
KW  - Consumption (Economics)--Social aspects	
KW  - Civilization, Modern	
KW  - Group identity
KW  - Culture
N1  - 1. The rich and the super-rich: mobility, consumption and luxury lifestyles / Mike Featherstone --
2. Shop talk: shopping malls and their publics / Sanjay Srivastava --
3. Consumer agency of urban women in India / Shelly Pandey --
4. Modernity, consumer culture and construction of urban youth identity in India: a disembedding perspective / Nita Mathur --
5. Imagining identity in the age of internet and communication technologies / Robert Rattle --
6. Structural changes rather than the influence of media: people's encounter with economic liberalization in India / Steve 7. 7. Derné, Meenu Sharma and Narendra Sethi --
8. Fashion, advertising and identity in the consumer society / Douglas Kellner --
9. Cultural politics of branding: promoting 'KamaSutra' in India / William Mazzarella --
10. Shopping for fashions in post-socialist Russia / Olga Gurova --
11. Sales tours or how Czech seniors learned to love capitalism / Marketa Rulikova --
12. Politics of consumption, politics of justice: the political investment of the consumer / Roberta Sassatelli --
13. Ethical consumption in the global age: coffee's promise of a better world / Nicki Lisa Cole --
14. Consumer culture and Turkish poor youth's identity: issues of vulnerability and exclusion / Melike Aktaş Yamanoğlu
ER  -