Consumer culture, modernity and identity/ 
edited by Nita Mathur. 
 - New Delhi:  Sage,  2014. 
 - xl, 399 p. :  ill. ;  23 cm. 
<br/><br/>1. The rich and the super-rich: mobility, consumption and luxury lifestyles / Mike Featherstone --<br/>2. Shop talk: shopping malls and their publics / Sanjay Srivastava --<br/>3. Consumer agency of urban women in India / Shelly Pandey --<br/>4. Modernity, consumer culture and construction of urban youth identity in India: a disembedding perspective / Nita Mathur --<br/>5. Imagining identity in the age of internet and communication technologies / Robert Rattle --<br/>6. Structural changes rather than the influence of media: people's encounter with economic liberalization in India / Steve 7. 7. Derné, Meenu Sharma and Narendra Sethi --<br/>8. Fashion, advertising and identity in the consumer society / Douglas Kellner --<br/>9. Cultural politics of branding: promoting 'KamaSutra' in India / William Mazzarella --<br/>10. Shopping for fashions in post-socialist Russia / Olga Gurova --<br/>11. Sales tours or how Czech seniors learned to love capitalism / Marketa Rulikova --<br/>12. Politics of consumption, politics of justice: the political investment of the consumer / Roberta Sassatelli --<br/>13. Ethical consumption in the global age: coffee's promise of a better world / Nicki Lisa Cole --<br/>14. Consumer culture and Turkish poor youth's identity: issues of vulnerability and exclusion / Melike Aktaş Yamanoğlu. 
<br/><br/><label>ISBN: </label>9788132111276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social stratification	<br/>Consumption (Economics)--Social aspects	<br/>Civilization, Modern	<br/>Group identity<br/>Culture
<br/><br/><label>Dewey Class. No.: </label>306.3  / MAT/C