TY  - BOOK
AU  - James, Melanie.
TI  - Positioning theory and strategic communication: a new approach to public relations research and  practice
SN  - 9780415532631
U1  - 659.2 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Public relations	
KW  - Public relations--Research
N1  - 1. Positioning in Public Relations 

2. Rights, Duties and Power in Positioning 

3. A Framework for Intentional Positioning in Public Relations 

4. Determining the Position in Public Relations: The first vertex of the positioning triangle 

5. Enacting the Position in Public Relations: The second vertex of the positioning triangle 

6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle 

7. Analyzing Positioning Strategies in Public Relations 

8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia 

9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty 

10. Future Directions for Positioning Theory in Public Relations
ER  -