James, Melanie. <br/><br/>
Positioning theory and strategic communication: a new approach to public relations research and  practice/ 
Melanie James. 
 - New York:  Routledge,  2014. 
 - xiv, 228 p. :  ill. ;  25 cm. 
 - (Routledge new directions in public relations and communication research) .
<br/><br/>1. Positioning in Public Relations <br/><br/>2. Rights, Duties and Power in Positioning <br/><br/>3. A Framework for Intentional Positioning in Public Relations <br/><br/>4. Determining the Position in Public Relations: The first vertex of the positioning triangle <br/><br/>5. Enacting the Position in Public Relations: The second vertex of the positioning triangle <br/><br/>6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle <br/><br/>7. Analyzing Positioning Strategies in Public Relations <br/><br/>8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia <br/><br/>9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty <br/><br/>10. Future Directions for Positioning Theory in Public Relations. 
<br/><br/><label>ISBN: </label>9780415532631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations	<br/>Public relations--Research
<br/><br/><label>Dewey Class. No.: </label>659.2  / JAM/P