TY  - BOOK
AU  - Podnar, Klement.
TI  - Corporate communication: a marketing viewpoint
SN  - 9781138804708
U1  - 658.45 
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Communication in organizations	
KW  - Organizational behavior	
KW  - Social responsibility of business	
KW  - Corporate image
KW  - Marketing--Management
KW  - Corporate culture
KW  - Public relations
KW  - Business communication
N1  - 1.Corporate Communication Framework

2.Corporate Identity 

3.Corporate Brand and Branding

4.Employer Branding 

5.Ethical Branding and Corporate Social Responsibility 

6.Stakeholder Management and Communications 

7.Storytelling and Issue Management in Times of Change and Crises 

8.Corporate Communications 

9.Corporate Associations: Identity Traits and Corporate Image

10.Corporate Associations: Reputation and Trust 

11.Organizational Identification 

12.Organizational Commitment and Social Acceptability
ER  -