Podnar, Klement. <br/><br/>
Corporate communication: a marketing viewpoint/ 
Klement Podnar. 
 - New York:  Routledge,  2015. 
 - vii, 225 p. ;  25 cm. 
<br/><br/>1.Corporate Communication Framework<br/><br/>2.Corporate Identity <br/><br/>3.Corporate Brand and Branding<br/><br/>4.Employer Branding <br/><br/>5.Ethical Branding and Corporate Social Responsibility <br/><br/>6.Stakeholder Management and Communications <br/><br/>7.Storytelling and Issue Management in Times of Change and Crises <br/><br/>8.Corporate Communications <br/><br/>9.Corporate Associations: Identity Traits and Corporate Image<br/><br/>10.Corporate Associations: Reputation and Trust <br/><br/>11.Organizational Identification <br/><br/>12.Organizational Commitment and Social Acceptability 
<br/><br/><label>ISBN: </label>9781138804708 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations	<br/>Organizational behavior	<br/>Social responsibility of business	<br/>Corporate image<br/>Marketing--Management<br/>Corporate culture<br/>Public relations<br/>Business communication
<br/><br/><label>Dewey Class. No.: </label>658.45  / POD/C