TY  - BOOK
AU  - Charlesworth, Alan.
TI  - An introduction to social media marketing
SN  - 9780415856164
U1  - 658.872 
PY  - 2015///
CY  - London
PB  - Routlege
KW  - Social media--Economic aspects	
KW  - Internet marketing	
N1  - 1. Social Media: the what, why and how 

2. Who uses what?

3. Social media and the digital transformation

4. Ownership and measurement

5. Social service and support

6. Social Customer Relationship Management 

7. Social media monitoring for market intelligence 

8. Introduction 

9. Management and staff

10. Viral Marketing and influencers 

11. Blogging 

12. Consumer reviews 

13. Social networking and online communities 

14. Social sharing

15. Social service and support

16. Real-time social media marketing 

17. Event social media marketing 

18. Online public relations and reputation management 

19. Advertising on social media 

20. Epilogue
ER  -