Charlesworth, Alan. <br/><br/>
An introduction to social media marketing/ 
Alan Charlesworth. 
 - London:  Routlege,  2015. 
 - xix, 228 p. ;  25 cm. 
<br/><br/>1. Social Media: the what, why and how <br/><br/>2. Who uses what?<br/><br/>3. Social media and the digital transformation<br/><br/>4. Ownership and measurement<br/><br/>5. Social service and support<br/><br/>6. Social Customer Relationship Management <br/><br/>7. Social media monitoring for market intelligence <br/><br/>8. Introduction <br/><br/>9. Management and staff<br/><br/>10. Viral Marketing and influencers <br/><br/>11. Blogging <br/><br/>12. Consumer reviews <br/><br/>13. Social networking and online communities <br/><br/>14. Social sharing<br/><br/>15. Social service and support<br/><br/>16. Real-time social media marketing <br/><br/>17. Event social media marketing <br/><br/>18. Online public relations and reputation management <br/><br/>19. Advertising on social media <br/><br/>20. Epilogue 
<br/><br/><label>ISBN: </label>9780415856164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Economic aspects	<br/>Internet marketing	
<br/><br/><label>Dewey Class. No.: </label>658.872  / CHA/I