Strategic Communication/ edited by Robert L. Heath and Anne Gregory. - Los Angeles: Sage, 2015. - 4 v. : ill. ; 24 cm. - (SAGE benchmarks in communication) .

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action

v. 2. Public arena: input, power, converging/diverging voices, and tensions

v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives

v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.

9781446275832


Business communication
Communication in management
Communication in organizations

658.45 / HEA/S