TY  - BOOK
AU  - Ferdinand, Nicole, ed.
AU  - Kitchin, Paul J., ed.
TI  - Events management: an international approach
SN  - 9780857022400
U1  - 394.2068 
PY  - 2012///
CY  - London
PB  - Sage
KW  - Special events--Management	
N1  - 1 Introducing an international approach to events management. Events in our changing world 

2 The international events environment 

3 Event project management 

4 Building an events team 

5 Event marketing 

6 Financing events

7 Risk management 

8 Event evaluation 

9 Contemporary issues in international events management. Sustainability and the events industry 

10 Ambush marketing: immoral or innovative? 

11 The internationalization of sport events and leagues 

12 The role of events in the hospitality sector 

13 The development of the corporate events sector 

14 Extended case studies. Sleeping through the static 

15 The exportation of event expertise: taking best practise to international markets in the MICE sector 

16 The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation 

17 Events operations: the London city airport's fundraising day
ER  -