Events management: an international approach/ 
edited by Nicole Ferdinand and Paul J. Kitchin. 
 - London:  Sage,  2012. 
 - xi, 364 p. :  ill. ;  24 cm. 
<br/><br/>1 Introducing an international approach to events management. Events in our changing world <br/><br/>2 The international events environment <br/><br/>3 Event project management <br/><br/>4 Building an events team <br/><br/>5 Event marketing <br/><br/>6 Financing events<br/><br/>7 Risk management <br/><br/>8 Event evaluation <br/><br/>9 Contemporary issues in international events management. Sustainability and the events industry <br/><br/>10 Ambush marketing: immoral or innovative? <br/><br/>11 The internationalization of sport events and leagues <br/><br/>12 The role of events in the hospitality sector <br/><br/>13 The development of the corporate events sector <br/><br/>14 Extended case studies. Sleeping through the static <br/><br/>15 The exportation of event expertise: taking best practise to international markets in the MICE sector <br/><br/>16 The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation <br/><br/>17 Events operations: the London city airport's fundraising day  
<br/><br/><label>ISBN: </label>9780857022400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management	
<br/><br/><label>Dewey Class. No.: </label>394.2068  / FER/E