TY  - BOOK
AU  - Sheth, Jagdish N., ed.
AU  - Duparcq, Patrick J., ed.
TI  - Legends in marketing: Philip Kotler
SN  - 8132105192
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
KW  - Marketing	
KW  - Marketing research	
KW  - Kotler, Philip	
N1  - V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Prosumers : a new type of consumer --
2. The role of the marketing department in the organization of the future --
3. Mapping the future marketplace --
4. Managing direct and online marketing --
5. Marketing in the network economy (with Ravi S. Achrol) --
6. Marketing in the age of information democracy (with Mohanbir Sawhney) --
7. Nine major shifts in the new economy (with Dipak Jain and Suvit Maesincee) --
8. The future with a baseline / Ward hanson --
9. The impact of web 2.0 on business-to-business marketing / Thomas Steenburgh and Das Narayandas --
10. The converging of disparate fields / Edward C. Malthouse --
11. Technology and marketing : not an entirely new story / Patrick J. Duparcq --
12. Impact of technology on marketing : an interview with Philip Kotler
ER  -