TY  - BOOK
AU  - Sheth, Jagdish N., ed.
AU  - Blattberg, Robert C., ed.
TI  - Legends in marketing: Philip Kotler
SN  - 8132105192
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
KW  - Marketing	
KW  - Marketing research	
KW  - Kotler, Philip
N1  - V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing; 1. Elements in a theory of growth stock valuation --
2. The use of mathematical models in marketing --
3. Toward an explicit model for media selection --
4. The competitive marketing simulator : a new manaement tool --
5. Quantitative analysis in marketing research courses --
6. Computerized media selection : some notes on the state of the art --
7. Evaluating competitive marketing strategies through computer simulation --
8. New mathematics for marketing planning --
9. A design for the Firm's Marketing Nerve Center --
10. Operations research in marketing --
11. Decision processes in the marketing organization --
12. Computer simulation in the analysis of new-production decisions --
13. Mathematical models of individual buyer behavior --
14. The future of the computer in marketing --
15. Marketing simulations : review and prospects (with Randall L. Schultz) --
16. Corporate models : better marketing plans --
17. A guide to gathering expert estimates : the treatment of unscientific data --
18. Operations research in merketing --
19. Pioneering days of operations research in marketing / Andris A. Zoltners --
20. Kotler's simulation modeling / Lakshman Krishnamurthi --
21. Commentaries on some selected works of Philip Kotler / Anne Coughlan
ER  -