Legends in marketing. Yoram (Jerry) Wind/
series editor, Jagdish N. Sheth ; volume editor, Barbara E. Kahn and Robert J. Meyer.
- New Delhi: Sage, 2014.
- 8 v. (xxxiii, 301 p.) : ill. ; 25 cm.
- (Legends in marketing) .
Volume 1. Organizational Buying Behavior -- Volume 2. Consumer Behavior -- Volume 3. Product and New Product Management -- Volume 4. Marketing Strategy -- Volume 5. Market Segmentation -- Volume 6. Global Marketing -- Volume 7. Marketing Research and Modeling -- Volume 8. The Future of Marketing.
Volume 2: Consumer Behavior Volume Introduction: Yoram Wind-Research on Consumer Behavior - Barbara E. Kahn and Robert J. Meyer The Study of Individual Differences in Behavior Based on Psychographic and Lifestyle Measures Incongruency of Socioeconomic Variables and Buying Behavior Life Style Analysis: A New Approach A Note on Measurement of Social-Psychological Belief Systems (with Paul E. Green and Arun K. Jain)Some Conceptual, Measurement, and Analytical Problems in Life Style Research (with Paul Green) On the Usage of "Modified" Personality Trait Measures in Consumer Research (with Kathryn E.A. Villani) Reflections on Creativity and Relevance of Consumer Research The Study of Relations among Preference Measures and Methods A Comparison of Three Brand Evaluation Procedures (with Joseph Denny and Arthur Cunningham) On the Measurement of Purchase Data: Surveys versus Purchase Diaries (with David Lerner) Intentions to Buy as Predictors of Buying Behavior (with Susan P. Douglas) On the Relationship between Knowledge and Preference (with Michael DeVita) The Study of Choice Processes for Menus and Product Bundles Consumer Menu Preference: An Application of Additive Conjoint Measurement (with Paul E. Green and Arun K. Jain) Benefit Bundle Analysis (with Paul E. Green and Arun K. Jain) Courtyard by Marriott: Designing a Hotel Facility with Consumer-based Marketing Models (with Paul E. Green, Douglas Shifflet and Marsha Scarbrough) Preference Measurement of Item Collections (with Paul E. Green and Arun K. Jain) The Study of Social Influence and Group Decision Making Multiperson Influence and Usage Occasions as Determinants of Brand Choice On the Interface Between Organizational and Consumer Buying Behavior Examining Family Role and Authority Patterns: Two Methodological Issues (with Susan P. Douglas)Sociology of Consumption and Trade-off Models in Consumer Public Policy (with Francesco M. Nicosia)Preference of Relevant Others and Individual Choice Models Francis S. Bournes's 'Retrospective Comment' on 'Group Influence in Marketing Perspectives of Other Scholars Jerry Wind: Mentoring a Doctoral Student in Consumer Behavior - John DeightonDr. Jerry Wind: The Professor I Knew - Arun K. JainJerry Wind: My Colleague at Wharton - David SchmittleinBarbara E. Kahn and Robert J. Meyer Interview Yoram (Jerry) Wind