Legends in marketing: Kent B. Monroe/
series editor, Jagdish N. Sheth ; volume editors, Monika Kukar-Kinney, Nancy M. Ridgway.
- New Delhi: Sage, 2011.
- 7 v. (xxxiii, 342 p.) : ill. ; 25 cm.
- (Legends in marketing) .
V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer -- v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan -- v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami -- v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell -- v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan -- v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer -- v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.
1. Consumer Buying Behavior 2. Information Acquisition 3. Other Topics in Consumer Behavior 4. Perspectives of Other Scholars 5. Monika Kukar-Kinney and Nancy M. Ridgway Interview Kent Monroe