TY  - BOOK
AU  - Sheth, Jagdish N., ed.
AU  - Xia, Lan, ed.
TI  - Legends in marketing: Kent B. Monroe
SN  - 9788132105183 (set)
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi
PB  - Sage
KW  - Marketing	
KW  - Pricing
N1  - V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith; 1. Conceptual Foundations of Price Fairness Research
2. Extending Price Fairness Research
3. Price Fairness and Marketing on the Internet
4. Perspectives of Other Scholars 
5. Lan Xia Interviews Kent Monroe

ER  -