TY  - BOOK
AU  - Sheth, Jagdish N., ed.
AU  - Ofir, Chezy, ed.
TI  - Legends in marketing: Kent B. Monroe
SN  - 9788132105183 (set)
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi
PB  - Sage
KW  - Marketing	
KW  - Pricing	
N1  - V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith; 1. The Beginning: Adapting Psychophysics to Study How Price Information Is Processed
2. Identifying the Domain of Behavioral Pricing Research
3. Contextual Influences on Price Perceptions
4. Processing Price Information: Incorporating Memory and Numerical Cognition Issues
5. Perspective of other Scholars
6. Chezy Ofir interviews Kent Monroe
ER  -