TY  - BOOK
AU  - Spurgeon,Christina
TI  - Advertising and new media
SN  - 9780415430340 (hardback : alk. paper)
U1  - 959.134 
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Internet advertising
KW  - Advertising
KW  - Social aspects
KW  - Mass media
KW  - Mass media and business
N1  - Includes bibliography and index; 1  Advertising and the new media of mass conversation
2  From the ’Long Tail’ to ’Madison and Vine’: trends in
advertising and new media
3  Integrating interactivity: globalization and the gendering
of creative advertising
4  Mobilizing the local: advertising and cell phone industries
in China
5  From conversation to registration: regulating
advertising and new media
6  The future of advertising-funded media
ER  -