Advertising and new media /
Christina Spurgeon
- London; New York: Routledge, 2008.
- 135 p.; 24 cm.
Includes bibliography and index.
1 Advertising and the new media of mass conversation 2 From the ’Long Tail’ to ’Madison and Vine’: trends in advertising and new media 3 Integrating interactivity: globalization and the gendering of creative advertising 4 Mobilizing the local: advertising and cell phone industries in China 5 From conversation to registration: regulating advertising and new media 6 The future of advertising-funded media