Sekaran, Uma.
Research methods for business: a skill-building approach/
Uma Sekaran.
- 6th ed.
- New York: John Wiley & Sons, 2015.
- 423 p.
1. Introduction to research
2 The scientific approach and alternative approaches to investigation
3 The broad problem area and defining the problem statement
4 The critical literature review
5 Theoretical framework and hypothesis development
6. Elements of research design
7. Data collection methods: Introduction and interviews
8 Data collection methods: Observation
9.9 Data collection methods: Questionnaires
10. Experimental designs
11. Measurement of variables: Operational definition
12. Measurement: Scaling, reliability, validity
13. Sampling
14. Quantitative data analysis
15. Quantitative data analysis: Hypothesis testing
16. Qualitative data analysis
17. The research report.
9781119942252
Business--Research--Methodology
Business--Research
650.072 / SEK/R