TY - BOOK AU - Threadwell, Donald. TI - Introducing communication research: paths of inquiry SN - 9781412944571 U1 - 302.2072 PY - 2011/// CY - Los Angeles PB - Sage KW - Communication--Research--Methodology N1 - Preface For Students For Faculty Acknowledgements Introduction • Welcome to Communication Research: Finding Your Path Chapter 1 Getting Started: Possibilities and Decisions Chapter 2 First Decisions: What, Why, How Chapter 3 Ethics: Your Responsibilities as a Researcher Chapter 4 Reading Research: To Boldly Go Where Others Have Gone Before Chapter 5 Measurement: Research Using Numbers Chapters 6 Statistics: Analyzing Your Numbers Chapter 7 Sampling: Who, What, and How Many? Chapter 8 Surveys: Putting Numbers on Opinions Chapter 9 Experiments: Researching Cause and Effect Chapter 10 Observation: Watching and Listening for In-Depth Understanding Chapter 11 Content Analysis: Understanding Text and Image Chapter 12 Writing Research: Sharing Your Results Glossary Index About the Author ER -