Threadwell, Donald.
Introducing communication research: paths of inquiry/
Donald Treadwell
- Los Angeles: Sage, 2011.
- xviii, 226 p. ; 26 cm.
Preface
For Students
For Faculty
Acknowledgements
Introduction • Welcome to Communication Research: Finding Your Path
Chapter 1 Getting Started: Possibilities and Decisions
Chapter 2 First Decisions: What, Why, How
Chapter 3 Ethics: Your Responsibilities as a Researcher
Chapter 4 Reading Research: To Boldly Go Where Others Have Gone Before
Chapter 5 Measurement: Research Using Numbers
Chapters 6 Statistics: Analyzing Your Numbers
Chapter 7 Sampling: Who, What, and How Many?
Chapter 8 Surveys: Putting Numbers on Opinions
Chapter 9 Experiments: Researching Cause and Effect
Chapter 10 Observation: Watching and Listening for In-Depth Understanding
Chapter 11 Content Analysis: Understanding Text and Image
Chapter 12 Writing Research: Sharing Your Results
Glossary
Index
About the Author
9781412944571
Communication--Research--Methodology
302.2072 / THR/I